w00tonomy on the telly

Stewart Kirkpatrick on BBC Scotland's 'Politics Show'

w00tonomy’s Content Marketing Director has continued his relentless self-promotion with an appearance on BBC Scotland’s ‘Politics Show’.

He was talking about the future of Scotland’s indigenous newspapers. 

Unsurprisingly, the former editor of scotsman.com (when it was good) emphasised the importance of targeting quality content at key audiences who would find it of value.

As well as taking part in a live panel discussion, he was interviewed while attending the Scottish Government’s recent summit on newspapers.

In that vein, he was also quoted in the Sunday Herald on the recent change of editors at The Scotsman.

ScotWeb2 unconference: the net, the government and Scotland

web 2.0 tag cloud

At w00tonomy, we’re very excited by the upcoming ScotWeb2 unconference on Hallowe’en at Edinburgh University for “those interested in learning about Web 2 from practitioners, government and business users”.

It is “an informal, bar camp style event allowing participants to listen, network and share experiences with those who have designed and are managing Web 2 services. Speakers and workshop leaders from Health, Business, Web design, Colleges and Universities, Social Enterprises, Social Media, Journalism, Government and Civic Society”.

The event is being organised by Alex Stobbart of the Scottish Government (née Executive). Alex is an evangelist for the opportunities offered by the web. He is a giant floating brain who has recruited a coven of like-minded individuals within the SG who meet at the dead of night in cowled hoods, exchanging arcane passwords and sharing forbidden knowledge about tags, tweets and user content…

Actually we made that bit up – we got carried away with the fact the event is on samhainn. But Alex is an evangelist and does lead a high-powered group of colleagues who are keen to embrace the openness that the new web offers. Having worked closely on Scottish Government projects, we at w00tonomy have met many civil servants who “get it” and cheer Alex’s efforts to mobilise them.

However, ScotWeb2 is a separate project for Alex and BT are backing it. Tickets are available from Eventbrite.

The speakers include Simon Dickson: an e-government consultant and “Whitehall’s first full-time website specialist back in 1995”; Iain Henderson from personal data protector MyDex; Ross Ferguson from Dog Digital; and w00tonomy’s endlessly self-promoting Stewart Kirkpatrick, who will talk about how to  optimise content to get messages across.

Scottish Marketing Association on the digital future

Mark GormanStewart writes: To Denholm Associates in Leith, courtesy of the Scottish Marketing Association, there to scoff and quaff free food and wine. After a while its chairman Mark Gorman was good enough to point out that I was there to take part in a discussion on the future of digital marketing and not to break gluttony records. (I would like to take this opportunity to thank the security staff for being so restrained in removing me from the crisp bowl.)

The panel, Mike Coulter, Eliza Dashwood, Scott Howard and me, were led by John Campbell up a spiral staircase to the lurking audience as the theme from Rocky blared out from loudspeakers. (Might have been the music from Question Time but I’m not sure, having been mixing my own brand “Leith rosé” from the drinks cabinet.)

The standard of debate was very high and I think the audience of 30 marketing types were interested, judging by the fact that the stayed put instead of stampeding for the exit.

Needless to say, I emphasised the centrality of online content to the future of marketing. Aside from a lively debate about whether what was happening online now was the biggest upheaval we’d ever see, the panel agreed on some key points:

  • Digital agencies need to give better service to clients, learning from their “offline” antecedents.
  • The agencies of the future need to be nimble so they can, in Mike’s memorable phrase, “dance on the waterbed” that is the changing landscape.
  • The barriers between marketing, advertising, PR and SEO are shifting.
  • Analysis and measurability are key, especially in these straitened times.
  • Content is crucial (yay!).
  • The users are in charge in a way we’ve never seen before.
  • The iPhone means incredible things for the mobile market.

We all agreed that that last point is an entire discussion on its own.