w00tonomy teams up with leading newspaper design agency

w00tonomy has formed an alliance with Palmer Watson, one of the world’s leading newspaper design agencies.

Our expertise in online content will help them move into the field of newspaper websites while their knowledge of how design can maximise the appeal of words and pictures adds to our offering to our clients.

Here’s some highlights from the press release about this:

Having been at the forefront of newspaper design throughout Europe and beyond for the past 10 years, Palmer Watson has for some time been exploring options to widen its operations as the newspaper industry moves towards an increasingly digital future.

The new partnership will allow Palmer Watson to combine its renowned design, content and branding experience with the digital expertise of w00tonomy.

Like Palmer Watson, w00tonomy is small but vastly experienced team, with crucial expertise in the field of optimising the appeal of online content.

w00tnomy’s content marketing director, Stewart Kirkpatrick, who succeeded Palmer Watson director Terry Watson as head of content at scotsman.com in the late 1990s, helped make the site a multi award-winning publication which was one of the top 30 Google news search sites in the world. (He left when the newspaper was sold and scotsman.com reverted to a standard newspaper website.) Kirkpatrick was named by the UK Press Gazette as one of the 50 people shaping online journalism worldwide and is a member of the international committee of the Online News Association.

Along with fellow directors Tony Purcell (a web development pioneer) and Dr Graham Jones (an online communications expert), w00tonomy, in conjunction withPalmer Watson’s multi award-winning newspaper track record, aim to offer newspapers a wider consulting service that will help publishers to maximise the opportunities of the digital crossover, and enhance their online and mobile offering.

Several of Palmer Watson’s projects have resulted in the newspapers being named “World’s Best Designed” in the prestigious Society for News Design competition, the most recent being the Danish broadsheet, Politiken, in 2007. 

Founding directors Ally Palmer and Terry Watson began working together in the 1990s in Scottish newspapers and were instrumental in The Scotsman and Scotland on Sunday being recognised worldwide as among the industry’s best. Since forming Palmer Watson, the agency has worked with around 40 publishers – including such iconic newspaper titles as Le Monde and El Pais – across Europe and Scandinavia, and in South America, Russia and Africa. It is currently involved in projects in India, South Africa and the UK.

The combined team will be able to provide to publishers and editors practical, relevant and hands-on expertise encompassing all aspects of how newspapers should be approaching the digital era:  technical, content, revenue, traffic, strategy and design.

The focus of the Palmer Watson and w00tonomy partnership will be on:

• enhancing the newspaper website user experience
• creating dynamic content that will boost online traffic
• maximising traffic
• optimising online revenue opportunities
• growing online communities
• building the ideal combined online/offline user/reader package
• assisting with newsroom integration and content management

Why you don’t need a redesign

Its a very human trait to solve the problem you are comfortable and familiar with rather than the problem that really needs to be addressed.

In our industry you see this when someone looks at the web analytics and deduces that your website is not working and ipso facto you need a redesign.

The reality is that poor design is very rarely the source of the problem. In 9 times out of 10 the primary reason for the failure is poor content. Without a content strategy developed in line with business objectives and underpinned by content planning and publishing schedules even the best designed sites will eventually dry up and fail.

Gerry McGovern has written an excellent piece ‘Resist Redesign‘ exactly on this point – redesign fulfills an organisational/agency need to work on projects rather than a customers need to access valuable content.

Why you don’t need a redesign

Its a very human trait to solve the problem you are comfortable and familiar with rather than the problem that really needs to be addressed.

In our industry you see this when someone looks at the web analytics and deduces that your website is not working and ipso facto you need a redesign.

The reality is that poor design is very rarely the source of the problem. In 9 times out of 10 the primary reason for the failure is poor content. Without a content strategy developed in line with business objectives and underpinned by content planning and publishing schedules even the best designed sites will eventually dry up and fail.

Gerry McGovern has written an excellent piece ‘Resist Redesign‘ exactly on this point – redesign fulfills an organisational/agency need to work on projects rather than a customers need to access valuable content.