Brilliant Today programme viral

Here’s a wonderful bit of viral marketing for BBC Radio 4’s prestigious Today programme. It’s not frightened to send up the brand in order to engage the interest of the audience and promote the product. In fact, the genius lies precisely within that conflict between the content of Rubber Republic’s spoof and the most uberserious news programme on the airwaves.

It’s precisely this kind of invention that is at the heart of content marketing.

Web creator lays out vision of what comes next

Sir Tim Berners-Lee tells TED 2009 what the web of the future will look like.

For his next project, he’s building a web for open, linked data that could do for numbers what the Web did for words, pictures, video: unlock our data and reframe the way we use it together

w00tonomy on the telly

Stewart Kirkpatrick on BBC Scotland's 'Politics Show'

w00tonomy’s Content Marketing Director has continued his relentless self-promotion with an appearance on BBC Scotland’s ‘Politics Show’.

He was talking about the future of Scotland’s indigenous newspapers. 

Unsurprisingly, the former editor of scotsman.com (when it was good) emphasised the importance of targeting quality content at key audiences who would find it of value.

As well as taking part in a live panel discussion, he was interviewed while attending the Scottish Government’s recent summit on newspapers.

In that vein, he was also quoted in the Sunday Herald on the recent change of editors at The Scotsman.

If the stop sign was created today…

A funny wee video sending up the whole creative process in modern advertising.

null – Watch more free videos

Chris Dempsey – content marketing cast

In this content marketing cast we talk to Chris Dempsey Head of Communications and Customer Services at Registers of Scotland about his work at RoS, the common misunderstandings about what RoS do and the challenges facing the marketing and internet agencies in Scotland. You can also watch the interview at w00tonomyTV.

Content Marketing Watch – improvements to Google Analytics

Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing such as analytics, internet marketing, content optimisation, search engine marketing and digital communications.

Advanced SegmentationAn essential element to optimising you site content is having the right measurement tools. Google Analytics seems to get better and better and the rational of using its free service instead of a licence product is becoming more compelling, especially in these hard times. Recently Google has announced 7 new improvements to Google Analytics that will see it become more like an enterprise solution. If you are current Google Analytics user then you should see these enhancements rolled out over the next few weeks. The new enterpise features are

  • Improvements to the user interface
  • Improvements to the management interface
  • Integration with adsense
  • Custom reporting
  • Advanced segmentation
  • Motion charts
  • New API

Google has created a few videos in its YouTube channel to help explain these changes in more detail. We particluarly like the video on the new motion charts.

Why we and dancing Filipino prisoners like social media

It useful to step-back sometimes and understand some of the psychology that underpins the social media channels we are using for our online marketing campaigns.

Here is very interesting seminar on Social Media by Mike Wesch of Kansas State University who produced the popular video ‘web 2.0 – what is and how to use it’ – you can watch this video in our favourites at w00tonomyTV.

Using YouTube as a case study it looks at why social media had become such a phenomenom in the world by appealing to humans need for individualism and community. Interestingly the audience demographics for YouTube for over 35 are 25%, the same as 12 -17 year olds; the largest group is 18 -24 year olds at 50%.

It is an academic video so you may not wish to watch it all the way through but the first 20 minutes is a very entertaining introduction to Social Media with examples of the viral effects of videos in Youtube – look out for the dance with the prisoners from the Phillippines.

Also for those of you who want to really understand ‘what social networks mean’ without the technical jargon he provides a very clear way to explain it all

  • YouTube is user generated content
  • Digg is user generated filtering
  • del.icio.us is user generated organisation
  • Technorati is user generated commentary

Hope you enjoy it!