Brilliant Today programme viral

Here’s a wonderful bit of viral marketing for BBC Radio 4’s prestigious Today programme. It’s not frightened to send up the brand in order to engage the interest of the audience and promote the product. In fact, the genius lies precisely within that conflict between the content of Rubber Republic’s spoof and the most uberserious news programme on the airwaves.

It’s precisely this kind of invention that is at the heart of content marketing.

Web creator lays out vision of what comes next

Sir Tim Berners-Lee tells TED 2009 what the web of the future will look like.

For his next project, he’s building a web for open, linked data that could do for numbers what the Web did for words, pictures, video: unlock our data and reframe the way we use it together

w00tonomy on the telly

Stewart Kirkpatrick on BBC Scotland's 'Politics Show'

w00tonomy’s Content Marketing Director has continued his relentless self-promotion with an appearance on BBC Scotland’s ‘Politics Show’.

He was talking about the future of Scotland’s indigenous newspapers. 

Unsurprisingly, the former editor of scotsman.com (when it was good) emphasised the importance of targeting quality content at key audiences who would find it of value.

As well as taking part in a live panel discussion, he was interviewed while attending the Scottish Government’s recent summit on newspapers.

In that vein, he was also quoted in the Sunday Herald on the recent change of editors at The Scotsman.

If the stop sign was created today…

A funny wee video sending up the whole creative process in modern advertising.

null – Watch more free videos

Chris Dempsey – content marketing cast

In this content marketing cast we talk to Chris Dempsey Head of Communications and Customer Services at Registers of Scotland about his work at RoS, the common misunderstandings about what RoS do and the challenges facing the marketing and internet agencies in Scotland. You can also watch the interview at w00tonomyTV.

Content Marketing Watch – improvements to Google Analytics

Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing such as analytics, internet marketing, content optimisation, search engine marketing and digital communications.

Advanced SegmentationAn essential element to optimising you site content is having the right measurement tools. Google Analytics seems to get better and better and the rational of using its free service instead of a licence product is becoming more compelling, especially in these hard times. Recently Google has announced 7 new improvements to Google Analytics that will see it become more like an enterprise solution. If you are current Google Analytics user then you should see these enhancements rolled out over the next few weeks. The new enterpise features are

  • Improvements to the user interface
  • Improvements to the management interface
  • Integration with adsense
  • Custom reporting
  • Advanced segmentation
  • Motion charts
  • New API

Google has created a few videos in its YouTube channel to help explain these changes in more detail. We particluarly like the video on the new motion charts.

Why we and dancing Filipino prisoners like social media

It useful to step-back sometimes and understand some of the psychology that underpins the social media channels we are using for our online marketing campaigns.

Here is very interesting seminar on Social Media by Mike Wesch of Kansas State University who produced the popular video ‘web 2.0 – what is and how to use it’ – you can watch this video in our favourites at w00tonomyTV.

Using YouTube as a case study it looks at why social media had become such a phenomenom in the world by appealing to humans need for individualism and community. Interestingly the audience demographics for YouTube for over 35 are 25%, the same as 12 -17 year olds; the largest group is 18 -24 year olds at 50%.

It is an academic video so you may not wish to watch it all the way through but the first 20 minutes is a very entertaining introduction to Social Media with examples of the viral effects of videos in Youtube – look out for the dance with the prisoners from the Phillippines.

Also for those of you who want to really understand ‘what social networks mean’ without the technical jargon he provides a very clear way to explain it all

  • YouTube is user generated content
  • Digg is user generated filtering
  • del.icio.us is user generated organisation
  • Technorati is user generated commentary

Hope you enjoy it!

Steve Antoniewicz – w00tonomy Content Marketing Cast

Our latest latest video content marketing cast is with Steve Antoniewicz from the Recommended Agency Register. Find out where the market is moving from someone with hands on experience of selecting agencies – there is advice here for both clients and agencies alike.

You can also watch the cast on YouTube at w00tonomy TV.

Content Marketing cast transcript – Mark Gorman

For those of you interested in reading the full interview please download the Content Marketing cast e-book. Hope you enjoy and if you have any feedback on the interview we would like to hear from you.

Transcript of w00tonomy Content Marketing cast – final part

Each day this week we are publishing one of the questions and answers from the Content Marketing cast interview with Mark Gorman. At the end of the week we will provide all the question and answers in the form of a w00tonomy e-book. Hope you enjoy!

Stewart: Looking beyond Scotland to where perhaps the online market is more mature……What are the innovations that you are excited about online at the moment?

Mark: Well, there is a new innovation every day, isn’t there! Some of which are completely meaningless, completely useless and are just a fashion items. We saw big excitement amongst my circle of friends last year about the rise of Facebook as it moved out of the student generation into a wider group but already the talk is Facebook……well that was so 2007. So, I think that the danger is that there is a lot of bandwagon jumping going on, and that the bandwagons people are jumping on don’t necessarily have any strong marketing role in the mix…they’re just a bit of fun. Really, the industry…the digital communications marketplace needs to settle down a little bit I think and find real strong communications tools, vehicles and sites coming through.

Stewart: If you had to pick an online property or innovation you felt was going to last, that was of use…What would it be?

Mark: Well having just dissed Facebook, I think that there is potentially, the applications that work with Facebook, once you get rid of the killing Zombies type applications and look at the social networking opportunities that lie there…may well give it a great deal of resonance. But there is some fairly fundamental biggies out there. I have been reading recently about a thing called “The Grid”…that says…this is a thing coming out of Cern in Switzerland where the worldwide web was invented…and says that this will give instant access to the internet and is a new form of internet. I don’t know enough about it but it does sound very interesting and it does for me touch on a pretty major issue which I am starting to see…and I think that part of it is down to the impact that BBC iPlayer has had. iPlayer, great idea but it sucks up bandwidth. From personal experience it looks to me like there is major contention issues coming through even on 8MB width that you are getting from your local BT server…whatever. If that is true and that starts to grow, it’s going to really frustrate people about the opportunities that the web brings and it’s going to drive people away because we all remember what is was like using a 56k modem…which just didn’t work. So that I think is an issue.

Stewart: …and finally…if you could ‘kill’ any website, which website would you ‘kill’?

Mark: Msn!

Stewart:Good man…..Mark Gorman, thank you very much.