Why the iPhone will change the world

iPhoneWe are now even more convinced the iPhone will change the world.

This is not because we have been seduced by its good looks and supereasy user interface- though we have.

Nor is it because of the recent unveiling of the 3G iPhone. It was an expensive flawed device before its new features were announced. After them it will be a slightly less flawed, slightly less expensive device.

But we were never wowed by the iPhone because of its technology. We predicted that it would change mobile because of Apple’s marketing clout and the effect that would have on Apple’s competitors. If you disagree, try to remember how many people owned MP3 players pre the iPod.

What’s got us buzzing now is the news that the iPhone is changing how users behave.

According to no less a source than Google, 50 times more search requests come from Apple iPhones than any other mobile handset.

If other mobiles also make web access a common feature (and they are), Vic Gundotra, head of Google’s mobile operations, believes the number of mobile searches could soon be greater than the number of web searches.

User behaviour is changing again. We had Web 2.0, now mobile becomes a major platform. Search will be a major driver. And search engine optimisation is moving towards “natural search”, ie looking at the words on the page.

Is your content ready. Would you like it to be?

Is that the internet in your pocket (or …)

The PC vs Mac debate part II (see our previous post from 3rd March)

For Marc Davis, Yahoo’s social media guru, there’s no doubt that the future is about mobility – with the number of handsets about to hit 4 billion.

We are about 18 months from an incredible boom in mobile applications and mobile adoption
Mike Butcher, TechCrunch

“The mobile web is not just about accessing the web from your phone. Mobile phones that are location aware, temporarily situated and socially connected will transform our experience of the web, the world and ourselves.”

“The next web,” he says “will be about place and time.”

He suspects that we are near the point at which more people will be able to access the web via their phone than their desk top computer.

work with w00t to market your content in time and space in the emerging world wide social web.

more more more on http://news.bbc.co.uk/1/hi/technology/7366403.stm

Online: why the public sector wins

For eight years I plied my trade as an online journalist. My mission, should I have no choice but to accept it, was to attract readers to pages where adverts were served. For every 1,000 page impression a piece of content received we could expect something like £10 (plus any sponsorship for the relevant section).

That’s a lot of work to get a lot of traffic for not much cash. That’s a key problem for commercial publishers online. Another key problem is the way that online has moved in the past two years or so.

Thanks to the phenomenon known as Web 2.0, the focus has shifted to individual items of content not to where they are displayed. Blogs, RSS feeds, widgets, wikis, social network and umpteen other phenomena take content out of its context and share, manipulate and distribute it in more ways than seem possible. If the content is interesting enough, that is.

This presents a bijout problemette for commercial content producers. While it’s great to have lots of people reading their stories or watching their videos it’s hard to generate revenue unless you can drag those users under an advertising banner or beside a sponsor’s logo. This mission is not impossible but it is damn hard.

But this is all great news if your aim is not to make money from attracting people but to demonstrate value for money and getting the right message out there. And this is where the public sector wins big, especially when it comes to delivering public service messages.

Online is now about distribution and content. If you can embed your message in interesting content then the natural flow of the web will take it to the people for you.

PC vs MAC … which is the future? The definitive answer

It was once the great technology debate de nos jours: PC or Mac? Gates or Jobs? Windows or Leopard?

Now there is an answer. Take some dots. Join them up. Here are the numbers for how many devices people use globally:

Macs: 30+ million

PCs: 300+ million

Mobile phones: 3+ billion

Ladies and gentlemen, we have winner. And it’s in your pocket.

We know that not all of these users are browsing the Internet. But year on year with each wave of annual upgrades this is changing.

The implication for marketers and agencies out there is obvious for anyone who has tried to look at a page on a small screen. The importance of web design pales into insignificance against the usability, quality and format of the content.

To cater for your customers need to find content easily on a mobile device the prominence of your visual branding must be reduced. So the question is how do we convey the values and identity of our organisation – through our content.