Se7en deadly sins of online – SLOTH

We are uncovering w00tonomy’s take on the se7en deadly sins and the virtues of Content Marketing. These are the vices we’ve seen drag businesses into the express elevator to redesign hell. Going down!

SLOTH – failure to plan beyond launch

slothful homer This is the sin of indifference to your content and failure to make the most of what you have to market. It always happens after the dust of the project delivery has settled. The hustle and bustle of the project review meetings are a distant memory of post-it notes and cheap cofee. A good job has been done by one and all. But nobody has planned for what to do beyond the launch date.

Thinking and acting like a publisher is essential for seeing beyond the go-live date. Content marketing means a delivered site is just a tool to get started on the job of attracting an audience.

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