PC vs MAC … which is the future? The definitive answer

It was once the great technology debate de nos jours: PC or Mac? Gates or Jobs? Windows or Leopard?

Now there is an answer. Take some dots. Join them up. Here are the numbers for how many devices people use globally:

Macs: 30+ million

PCs: 300+ million

Mobile phones: 3+ billion

Ladies and gentlemen, we have winner. And it’s in your pocket.

We know that not all of these users are browsing the Internet. But year on year with each wave of annual upgrades this is changing.

The implication for marketers and agencies out there is obvious for anyone who has tried to look at a page on a small screen. The importance of web design pales into insignificance against the usability, quality and format of the content.

To cater for your customers need to find content easily on a mobile device the prominence of your visual branding must be reduced. So the question is how do we convey the values and identity of our organisation – through our content.