Chris Dempsey – content marketing cast

In this content marketing cast we talk to Chris Dempsey Head of Communications and Customer Services at Registers of Scotland about his work at RoS, the common misunderstandings about what RoS do and the challenges facing the marketing and internet agencies in Scotland. You can also watch the interview at w00tonomyTV.

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Content Marketing Watch – improvements to Google Analytics

Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing such as analytics, internet marketing, content optimisation, search engine marketing and digital communications.

Advanced SegmentationAn essential element to optimising you site content is having the right measurement tools. Google Analytics seems to get better and better and the rational of using its free service instead of a licence product is becoming more compelling, especially in these hard times. Recently Google has announced 7 new improvements to Google Analytics that will see it become more like an enterprise solution. If you are current Google Analytics user then you should see these enhancements rolled out over the next few weeks. The new enterpise features are

  • Improvements to the user interface
  • Improvements to the management interface
  • Integration with adsense
  • Custom reporting
  • Advanced segmentation
  • Motion charts
  • New API

Google has created a few videos in its YouTube channel to help explain these changes in more detail. We particluarly like the video on the new motion charts.