• w00tonomy?

    We make your online spend work harder. We deliver higher returns on your online investment through the use of targeted, quality content to build a lasting relationship with your target audiences
  • Our del.icio.us

  • RSS Content Marketing links

    • An error has occurred; the feed is probably down. Try again later.
  • Our Flickr

  • Advertisements

Seth Godin: ‘Ideas that spread, win’

The ever excellent TED Talks gives us this video of marketing guru Seth Godin holding forth on: “Sliced bread and other marketing delights”.

The key message is that interesting stuff grabs attention and conveys messages better than stuff which ain’t. (Oh and look out for the way that the TED video lets you skip to the sections you want rather than having to watch the whole thing. This gives a time-poor audience the ability to manipulate the content to make it more effective at reaching them. Smart.)

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet spot of the market.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: