Posted on May 22, 2008 by w00tonomy
We are uncovering w00tonomy’s take on the se7en deadly sins and the virtues of Content Marketing. These are the vices we’ve seen drag businesses into the express elevator to redesign hell. Going down!
WRATH – blaming the customer for not caring
The last sin in our series happens when all that excitement over your site launch is [...]
Filed under: analytics, content marketing, humour, public sector | Tagged: audience focused, content, content marketing, online, online marketing, redesign, se7en sins, usability, wrath | Leave a Comment »
Posted on May 8, 2008 by w00tonomy
We are uncovering w00tonomy’s take on the se7en deadly sins and the virtues of Content Marketing. These are the vices we’ve seen drag businesses into the express elevator to redesign hell. Going down!
LUST – project blindness and desire to deliver
Businesses and agencies love projects. The project world is a familiar and comfortable [...]
Filed under: content marketing, humour | Tagged: content, content marketing, lust, new media, online, project blindness, se7en sins, seven deadly sins, w00tonomy | 2 Comments »
Posted on May 5, 2008 by w00tonomy
We are uncovering w00tonomy’s take on the se7en deadly sins and the virtues of Content Marketing. These are the vices we’ve seen drag businesses into the express elevator to redesign hell. Going down!
SLOTH – failure to plan beyond launch
This is the sin of indifference to your content and failure [...]
Filed under: content marketing, humour, public sector | Tagged: content marketing, digital, media, online, publishing, se7en sins, seven deadly sins, site redesign, sloth, w00tonomy | Leave a Comment »
Posted on February 28, 2008 by w00tonomy
We have launched w00tonomy – our content marketing agency – today with this statement:
A radical new online agency has been launched with a view to helping Scotland overcome its “digital deficit”.
Stewart Kirkpatrick Editor, Content Marketing Director of w00tonomy and award-winning editor of scotsman.com from 2000 to 2007, said: “We believe that Scotland’s online ecosystem [...]
Filed under: content marketing | Tagged: content marketing, digital, graham jones, internet, marekting, media, new media, news, online, Scotland, stewart kirkpatrick, tony purcell, w00tonomy, web 2.0, wootonomy | 5 Comments »
Posted on February 28, 2008 by w00tonomy
We have launched w00tonomy – our content marketing agency – today with this statement:
A radical new online agency has been launched with a view to helping Scotland overcome its “digital deficit”.
Stewart Kirkpatrick Editor, Content Marketing Director of w00tonomy and award-winning editor of scotsman.com from 2000 to 2007, said: “We believe that Scotland’s online ecosystem [...]
Filed under: content marketing | Tagged: content marketing, digital, graham jones, internet, marekting, media, new media, news, online, Scotland, stewart kirkpatrick, tony purcell, w00tonomy, web 2.0, wootonomy | 5 Comments »
