Posted on November 23, 2008 by w00tonomy
Content Marketing Watch is our weekly opinoin piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital marketing.
We don’t know if people have truly realised the full implications of the latest development from Google Labs, SearchWiki.
Away the from the techincal detail [...]
Filed under: Opinion, content marketing | Tagged: content marketing, content marketing watch, google, online marketing, online marketing strategy, searchwiki, seo | Leave a Comment »
Posted on November 14, 2008 by w00tonomy
Content Marketing Watch is our weekly piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital communications.
To blog or not to blog is a contentious issue for the public sector. Supporters see it as a way for Government to engage in [...]
Filed under: public sector | Tagged: blogs, content marketing, content marketing watch, digital marketing, online marketing, public sector | Leave a Comment »
Posted on October 24, 2008 by w00tonomy
Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing [...]
Filed under: analytics, content marketing, useful links, video | Tagged: analytics, audience segmentation, content marketing watch, content optimisation, google analytics, internet marketing, online marketing, search marketing, segmentation | Leave a Comment »
Posted on October 15, 2008 by w00tonomy
It useful to step-back sometimes and understand some of the psychology that underpins the social media channels we are using for our online marketing campaigns.
Here is very interesting seminar on Social Media by Mike Wesch of Kansas State University who produced the popular video ‘web 2.0 – what is and how to use it’ – [...]
Filed under: academic, content marketing, health, humour, video | Tagged: academic, digital marketing, Mike Wesch, online marketing, psychology, social media, social networking, social web, user generated content, w00tonomyTV, web 2.0, YouTube | Leave a Comment »
Posted on July 23, 2008 by w00tonomy
Our latest latest video content marketing cast is with Steve Antoniewicz from the Recommended Agency Register. Find out where the market is moving from someone with hands on experience of selecting agencies – there is advice here for both clients and agencies alike.
You can also watch the cast on YouTube at w00tonomy TV.
Filed under: content marketing cast, health, video | Tagged: content marketing, content marketing cast, digital marketing, online marketing, Recommended Agency Register, Steve Antoniewicz, video | Leave a Comment »
Posted on May 22, 2008 by w00tonomy
We are uncovering w00tonomy’s take on the se7en deadly sins and the virtues of Content Marketing. These are the vices we’ve seen drag businesses into the express elevator to redesign hell. Going down!
WRATH – blaming the customer for not caring
The last sin in our series happens when all that excitement over your site launch is [...]
Filed under: analytics, content marketing, humour, public sector | Tagged: audience focused, content, content marketing, online, online marketing, redesign, se7en sins, usability, wrath | Leave a Comment »
