Se7en deadly sins of online – ENVY

We are uncovering w00tonomy’s take on the se7en deadly sins and the virtues of Content Marketing. These are the vices we’ve seen drag businesses into the express elevator to redesign hell. Going down!
ENVY – not understanding how others succeeded
Online, your message is fighting for the attention of the user alone [...]

Se7en deadly sins of online – PRIDE

We are uncovering w00tonomy’s take on the se7en deadly sins . These are the vices we’ve seen drag businesses into the express elevator to redesign hell. Going down!
PRIDE – just expecting your site to work

Remember the film The Field of Dreams ? In it, Kevin Costner was told that [...]

Sunday Herald Digital Futures Debate: ‘Transsexual bodybuilders living a lie’

Scotland needs to change its business culture to embrace risk, encourage ideas and get the most from its workers, according to the second of the Sunday Herald debates on the future of digital in Scotland.
Gordon Thomson, Operations Director of Cisco Scotland and Ireland, saw a gap between invention and sales. He said that there was [...]

Sunday Herald Digital Futures Debate: ‘Transsexual bodybuilders living a lie’

Scotland needs to change its business culture to embrace risk, encourage ideas and get the most from its workers, according to the second of the Sunday Herald debates on the future of digital in Scotland.
Gordon Thomson, Operations Director of Cisco Scotland and Ireland, saw a gap between invention and sales. He said that there was [...]

w00tonomy director relentlessly delivers nauseating self promotion

Stewart Kirkpatrick, our Content Marketing Director, has induced a bout of vomiting at w00tonomy with this self-serving communique:
“I have been elected to the New Media Industry Council of the National Union of Journalists (in a jobshare with Euan Williamson of Imagineering). Like nearly every large body, the NUJ has struggled with what the web means [...]

Online marketing and the shakedown 2.0

It looks as if the financial services market is about to go through a major recession. But within every recession the seeds of recovery are always sown and the commercial realism for the economic failing is brought to light. The result is always a shakedown and a more realistic realignment of the industry.
For instance, it [...]

Content marketing: a visualisation exercise

Imagine you’re a marketeer who has gone through all the difficult work of getting your content online.
You will probably have done your audience segmentation and usability testing, designed your information architecture, created your taxonomies, produced creatives in line with corporate guidelines, selected your CMS, posted and reworked all those volumes of content and then gone [...]

Online: why the public sector wins

For eight years I plied my trade as an online journalist. My mission, should I have no choice but to accept it, was to attract readers to pages where adverts were served. For every 1,000 page impression a piece of content received we could expect something like £10 (plus any sponsorship for the relevant section).
That’s [...]