Brilliant Today programme viral

Here’s a wonderful bit of viral marketing for BBC Radio 4’s prestigious Today programme. It’s not frightened to send up the brand in order to engage the interest of the audience and promote the product. In fact, the genius lies precisely within that conflict between the content of Rubber Republic’s spoof and the most uberserious [...]

w00tonomy is one year old

Happy birthday to us. Happy birthday to us. Happy birthday, dear agency with the slightly peculiar name.
Yes indeed. w00tonomy is one year old. (Though, strictly speaking, as it was formed on 29 February its next birthday is not until 2012.)
It has been a very successful 12 months for us. We have won clients from the [...]

w00tonomy on the telly

w00tonomy’s Content Marketing Director has continued his relentless self-promotion with an appearance on BBC Scotland’s ‘Politics Show’.
He was talking about the future of Scotland’s indigenous newspapers. 
Unsurprisingly, the former editor of scotsman.com (when it was good) emphasised the importance of targeting quality content at key audiences who would find it of value.
As well as taking part in [...]

w00tonomy makes Scottish Government digital marketing roster

We are delighted to announce that, in conjunction with our consortium partners The Union and Conscia, that w00tonomy has been selected for the Scottish Government’s digital marketing services framework.
This is a major achievement for a young agency and we are delighted. Along with our consortium partners, we look forward to providing the Scottish Government and [...]

Content marketing watch – a new more absorbing Pampers website

Content Marketing Watch is our weekly opinion piece on the latest news from the digital sector.

The Pampers website is a great application of the principle of content marketing – by providing content that is of real value, Pampers has created an engaging web presence for its customers. There is no hard sell of the pamper [...]

Online strategy for Scottish Water – press release

w00tonomy, Scotland’s leading content marketing agency, is delighted to announce that it is providing Scottish Water with online strategic consultancy.
The utility is seeking to create online services that clearly demonstrate its ongoing commitment to providing excellent customer service. w00tonomy is working with Scottish Water to identify an online strategy, through its understanding of people-focused websites, [...]

Content marketing watch – Googles new SearchWiki

Content Marketing Watch is our weekly opinoin piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital marketing.
We don’t know if people have truly realised the full implications of the latest development from Google Labs, SearchWiki.
Away the from the techincal detail [...]

w00tonomy teams up with leading newspaper design agency

w00tonomy has formed an alliance with Palmer Watson, one of the world’s leading newspaper design agencies.
Our expertise in online content will help them move into the field of newspaper websites while their knowledge of how design can maximise the appeal of words and pictures adds to our offering to our clients.
Here’s some highlights from the press release about [...]

Content Marketing Watch – why the public sector should blog

Content Marketing Watch is our weekly piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital communications.
To blog or not to blog is a contentious issue for the public sector. Supporters see it as a way for Government to engage in [...]

Content Marketing Watch: ScotWeb2, the web and the public sector

Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing such as [...]