Content marketing watch – a new more absorbing Pampers website

Content Marketing Watch is our weekly opinion piece on the latest news from the digital sector.

The Pampers website is a great application of the principle of content marketing – by providing content that is of real value, Pampers has created an engaging web presence for its customers. There is no hard sell of the pamper [...]

Content marketing watch – Googles new SearchWiki

Content Marketing Watch is our weekly opinoin piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital marketing.
We don’t know if people have truly realised the full implications of the latest development from Google Labs, SearchWiki.
Away the from the techincal detail [...]

Content Marketing Watch – why the public sector should blog

Content Marketing Watch is our weekly piece on the latest industry news; covering the areas of content marketing such as analytics, online marketing, content optimisation, search engine marketing and digital communications.
To blog or not to blog is a contentious issue for the public sector. Supporters see it as a way for Government to engage in [...]

Content Marketing Watch: ScotWeb2, the web and the public sector

Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing such as [...]

Content Marketing Watch – improvements to Google Analytics

Content Marketing Watch is the latest feature section to be added to our interviews and opinion pieces. For those of you in the industry who are looking to maximise the most value from the content on your site each week we will have a piece on the latest industry news; covering areas of content marketing [...]